Soggy Fleece Farm

March 2018 | Services Provided: Illustration Logos Print
Below Andy gives an overview of the steps he takes when creating a logo. Enjoy! Let’s begin. 1. I start with pencils. It enables me to work quickly and freely without having to focus closely on specific details, like the exact font to be used. Marci & Ben chose the bottom right illustration to begin. 2. Digital revisions. Once we have a focus for the brand, I revise the art digitally in black and white. This keeps the client focused on how well the image communicates what they’re trying to achieve, instead of getting hung up on their favorite color. 3 & 4 Revisions and color. We go back and forth here, fine tuning fonts and elements. In this case, I zoomed in on the goat and, in the end, went back to the full body of the original sketch. Once we’re close, it’s time to introduce color and the fun really begins. 5. Final tweaks. Combining a few of the elements from above – adding some texture and brightening up the clouds – we land on a final logo for the Soggy Fleece Farm brand. At this stage I like to apply the logo to some possible products since, in reality, we rarely use our logos on a white background. They’re more often applied to a variety of real world elements. Below we see the possibilities of a website, shirt and sweet farm truck.

I recently had the pleasure of working with Marci & Ben of Soggy Fleece Farm. They’re producing everything from produce to fine meats on their Central Pennsylvania farm and have quite a story as to how they came to own the farm. The short story resembles a guy named Gideon in the Bible who asks God for an unnatural occurrence to happen so he could trust God. The occurrence? A wet fleece when everything else around it was dry.

You can hear the full story from them but this is where the we started when discussing the farm name and branding. For me, it’s a fun day when you’re set free to draw wet goats.

Marci & Ben were great to work with. When it was all over, she sent me the following: