Village Eatinghouse

October 2018 | Services Provided: Copywriting Web Design Logos Print Garments

 

Clay and Melanie Phillips have been members of the community of Central PA for many years and their Village Eatinghouse hand-crafted sauces are a familiar sight (and taste!) for local residents.

 

 


Clay and Melanie of Village Eatinghouse had an established website but recognized it was busy and out-dated, which can turn potential customers away. In the process of creating a whole new website for them, I wrote and edited all of the words for their product descriptions, personal story, tagline and everything else you see. In the process, I learned a bunch of new recipes, like these ones.

 


Clay, Melanie and I began with redesigning their logo. It was one color, dated and difficult to reproduce. A variety of ideas were on the table, but by redesigning with the primary application in mind (the bottles), we created an easily recognizable brand with great color. From there, working with Janet’s StoryBrand training and direction, we created a beautiful website that is user-friendly.

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